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The Sacramento Press Club is a non-profit educational organization dedicated to supporting the next generation of journalists through college scholarships. In addition, the Sacramento Press Club is committed to informing and educating its members and the public through monthly luncheons featuring news makers from throughout the nation.

November 18, 2020: How to Give a Media Interview In the Digital Age
November 18, 2020: How to Give a Media Interview In the Digital Age

media training book

When a journalist calls in this fast-moving era of digital communications, it’s more important than ever to respond quickly and effectively to ensure your message is heard. But how to take advantage of the opportunity while also minimizing the risks?

Emmy Award-winning broadcast journalist Kevin Riggs will lead a workshop with former KCRA reporter Pamela Wu on Wednesday, Nov. 18, at noon on our Facebook page. A co-author of the newly published book, "The Insider's Guide to Media Training: 99 tips to Survive your Interview in the Digital Age," Riggs will equip you with the knowledge to handle interview requests with confidence and the understanding of what works and what doesn’t. The two will discuss how to:

  • Anticipate and answer difficult questions
  • Navigate potential pitfall
  • Understand how reporters think
  • Find the right voice in crisis situations
  • Create compelling quotes and soundbites

Kevin Riggs is an Emmy Award-winning journalist with more than three decades of broadcast experience in California. He spent 17 years as an anchor and political reporter for KCRA in Sacramento, where he covered the state Capitol and national political stories, including several national political conventions and the election of Arnold Schwarzenegger as governor. He still serves as political analyst for KCRA and is a senior executive with Sacramento-based Randle Communications, where he works with a wide range of business and political clients.

Kevin Riggs

Check out our recent Facebook Live events:

November 6, 2020: Making Sense of the 2020 Election Results

Thank you to Axiom Advisors for sponsoring the event.

October 15, 2020: Proposition 24 debate

October 14, 2020: CNN's Clarissa Ward

October 8, 2020: Proposition 16 debate

October 5, 2020: Proposition 15 debate

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