November 18, 2020: How to Give a Media Interview In the Digital Age
When a journalist calls in this fast-moving era of digital communications, it’s more important than ever to respond quickly and effectively to ensure your message is heard. But how to take advantage of the opportunity while also minimizing the risks?
Emmy Award-winning broadcast journalist Kevin Riggs will lead a workshop with former KCRA reporter Pamela Wu on Wednesday, Nov. 18, at noon on our Facebook page. A co-author of the newly published book, "The Insider's Guide to Media Training: 99 tips to Survive your Interview in the Digital Age," Riggs will equip you with the knowledge to handle interview requests with confidence and the understanding of what works and what doesn’t. The two will discuss how to:
- Anticipate and answer difficult questions
- Navigate potential pitfall
- Understand how reporters think
- Find the right voice in crisis situations
- Create compelling quotes and soundbites
Kevin Riggs is an Emmy Award-winning journalist with more than three decades of broadcast experience in California. He spent 17 years as an anchor and political reporter for KCRA in Sacramento, where he covered the state Capitol and national political stories, including several national political conventions and the election of Arnold Schwarzenegger as governor. He still serves as political analyst for KCRA and is a senior executive with Sacramento-based Randle Communications, where he works with a wide range of business and political clients.